Light Finder | Portfolyo

LIGHT FINDER & AR PLACEMENT

Goals and Objectives:

Develop a mobile application for a company, that produces its own lighting products, to help users present their products with very detailed information to their customers.

Challenges:

Heavy Product Samples - User is having difficulty presenting all the products when they visit their customers because of not being able to carry all their products.
Need of Electricity - User might need electricity to demonstrate the functionality of the products, which is not possible in every situation.
Lack of visual stories - Customers may need to know how the products look in real life and perform in real projects.
Outdated or incomplete Information - The product catalogs or materials are outdated or incomplete, leading to missed opportunities or confusion.

Process:

The process was started with the user research to understand the pain points, then we analysed the results and outlined the product's key tasks. I developed the concept into wireframe sketches and low-fi prototype to test the product with users. It was then translated into hi-fi prototype.

RESEARCH

I conducted interview with the sales team and lighting designers to gain deeper understanding of the problems and uncover their pain points.

"Need to show more products for more sales."

Spending hours searching for great project photos and products being

used.

Cataloges or documents might be outdated or incomplete.

"I'm frustrated carrying all the products in heavy bags"

Persona:

After analyzing the key points, I created a user persona of my target users to better understand their needs, preferences, behavior, and goals.

ALEX

"Quick access to accurate information is crucial to closing deals"

Age

Status

Location

Occupation

: 32

: Married

: Nürnberg, DE

: Sales Representative

BIO

Alex has been working as a sales representative for a light manufacturing company for over seven years. He is highly experienced in the industry and has developed strong relationships with clients. Alex is passionate about his work and want to provide the best solutions for his customers. However, he faces significant challenges in effectively showcasing the company's wide range of lighting products.

FRUSTRATIONS

He struggles with carrying a large number of physical product samples.
He finds it difficult to quickly locate specific product details or reference images, which can disrupt the flow of his presentations and reduce his efectiveness.
He finds challenging to convince a client without visual stories.
Every customer has different needs, which means he needs to provide detailed information of different products.

GOALS & NEEDS

To easily access and present detailed product information to clients.
To improve the efficiency of sales presentations by minimizing the need to carry physical products.
To quickly find reference images and product specifications during client meetings.

TECHNOLOGY COMFORT

Alex is comfortable with technology but prefers straightforward, user-friendly apps. He regularly uses his smartphone and tablet for work-related tasks and is familiar with basic productivity apps.

MOTIVATION

Alex is motivated by the desire close sales efficiently and to maintain a high level of customer satisfaction. He values tools that can make his job easier and help him deliver better service to his clients.

IDEATION

Concept and Strategy

This mobile app is designed as an all-in-one digital toolkit for sales representatives and lighting designers. It empowers users to efficiently showcase the entire product line without the need for bulky physical samples. The app will house a complete catalog of all lighting products, categorized and easily searchable by name, type, or feature, enabling users to compare different versions of a product, such as color, brightness, angle, efficiency. Each product entry will include detailed specifications, 2D and 3D drawings, and multiple reference images. The catalog will be continuously updated to reflect new products and the lates information. To enhance the sales experience, the app will incorporate AR technology, allowing users to project 3D models of products into real-world environment. This feature will help clients visualize how a product will look and fit within their space.

By integrating these features into a single, cohesive platform, the app will revolutionize the way useds present products, making their interactions with clients more efficient, persuasive, and impactful.

Workflow Diagram:

About us

Pictures

Language

Augmented

Reality (AR)

Catalog

Scan the room

Track Light

System

Scan the room

Add Luminaire

Rescan

Add Track Light

Rescan

Pop up screen

Home

Rescan

Remove product

Indoor

Outdoor

Add product

Choose a product

Products

Choose a product

Scanned room with the product

Rescan

Remove product

Add product

Beam Angle

Turn on/off

Dim

Scanned room with the product

Brightness

Screenshot

Beam Angle

Color

Documentation

Indoor

Outdoor

Screenshot

Light distribution

Products

Choose the product

Datasheet

3D Wiev

Angles

Lumens

Pictures

Technical Draw

Light distribution

PROTOTYPE

Lo-Fi Prototype

I created multiple wireframes options for each screen, consistently aligning them with the target audience, company mission, and objectives to effectively communicate successful stories to customers.

Paper Wireframe:

Digital Wireframe:

Hi-Fi Prototype

Here are the original final design solutions. During this phase I iterated the design based on Lo-Fi validation findings.

AFTER THOUGHTS

This project has been a challenging and rewarding experience for me. At first I was anxious abut taking on something outside of expertise. However, by leveraging my skills as both product designer and solution engineer, it turned out to be a project I thoroughly enjoyed. Having worked as a lighting designer for many years, I was familiar with the challenges. However, understanding other users and finding out what other pain points was an amazing experience.

Despite the tight timeline, I was thrilled to discover that even small adjustments can lead to significant impacts, ultimately enhancing the user experience. This project reinforced the importance of continuously validating our assumptions through testing, reminding me that user feedback is crucial to creating meaningful and effective design solutions.