OVERVIEW
Adidas HZO Gym is an exclusive fitness center in Herzogenaurach, serving only Adidas employees and their families. During my time there, graphic design was among my key responsibilities. My role involved creating digital and print-ready event posters, flyers, and card designs to raise brand awareness, inform existing members about upcoming events, and attract potential new clients.
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POSTER DESIGN
While preparing these materials, I chose to use the brand's logo colors—blue, black, and white—since they aligned well with the message the concept aimed to convey, and I saw no need for a change. The design process began with research on other sports-related posters and concept designs. I experimented with various designs, creating prototypes that best suited the company, and finalized them accordingly.
COLORS
The message intended to be conveyed: Power, strength, modern, professionalism, safe and clean.
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TYPOGRAPHY
STAMP CARD
This project specifically focused on enhancing member experience. One of the key services the gym offers is protein smoothies made with fresh fruits, which many members enjoy daily after their workouts. I wanted to to foster a sense of community and belonging among the members, moving beyond the typical customer relationship. By putting myself in their shoes, I realized that a loyalty card could not only motivate them in their fitness journey but also increase their affinity for out gym. It would also serve as a gesture of appreciation for their continued loyalty.
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In designing the loyalty card, I incorporated the gym's brand colors and crafted a warm, inviting design that encourages frequent use, reinforcing both engagement and community spirit.
PERSONALIZED MEMBERSHIP CARD
This personalized GYM membership card was created as a retirement gift for one of Adidas' board members, requiring a design that reflected both gratitude and exclusivity.
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To make it truly unique, I crafted a custom logo featuring his initials, emphasizing a sense of distinction and privilege. Opting for an all-black color scheme and a modern font, I aimed to evoke a modern, minimalist, and luxurious aesthetic, keeping the overall design clean and elegant. He loved the design and thanked me personally.
